Here's a great piece from Ad Age on the uses of QR codes and what works best.
Also, you may have noted that we did a QR code experiment in our March issue. We placed a code in my column and encouraged readers to scan it with an incentive and a promise we wouldn't spam them or otherwise abuse the privilege. The result was 156 successful scans...and many e-mails from readers who couldn't figure it out.
Bottom line...still an emerging technology for our market.
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