Yup, I've finally been suckered into blogging...but there's a twist. This blog is dedicated to those of us in the business of marketing and selling to golf course superintendents and turf professionals. In short, it's just for folks like you who need to know:
- How superintendents make purchasing decisions
- Trends influencing the market
- Research you can use to plan your strategies
- Strengths and weaknesses of different marketing platforms
- Budget issues facing superintendents
- New and unique opportunities to reach customers.
So, I'll be on here regularly posting observations about the market, relevant research updates, news you can use, sneak previews of print and video items and a whole lot more.
As always, just call or e-mail if you need any help from me or the staff at Golf Course Industry!
Best...
Pat
- How superintendents make purchasing decisions
- Trends influencing the market
- Research you can use to plan your strategies
- Strengths and weaknesses of different marketing platforms
- Budget issues facing superintendents
- New and unique opportunities to reach customers.
So, I'll be on here regularly posting observations about the market, relevant research updates, news you can use, sneak previews of print and video items and a whole lot more.
As always, just call or e-mail if you need any help from me or the staff at Golf Course Industry!
Best...
Pat
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