Monday, January 31, 2011

Blogging for Fun & Profit


The super-rare alternate version of the GCI Kaminski cover!

I know many industry companies are blogging or considering blogging as a way to reach and build relationships with customers. Here's a good resource to keep your corporate blog focused:

 WRITING ON THE WEB

As for the specifics of blogging for superintendents, a few thoughts:

1. Don't expect them to "follow" you. Find a way to push the blog posts out to them through customer e-mail lists or other means.

2. Be short and specific.

3. Post things they can repost on their blogs or otherwise use to communicate with their staff and customers.

Blogging is catching fire among savvy superintendents who recognize that it is quite simply the best way ever invented to communicate with golfers. Be savvy with your social media and you can ride that trend to success.


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