Does Your Ad Really Work?

That's a worrisome question for any marketing manager who invests significantly in print advertising. You can have the best program in the world and make the best media buys (like, for example, Golf Course Industry!) and still not achieve your goals if your creative is off target.

Well, your nice friends at GIE Media are about to help you stop worrying and stay ON TARGET. We've gone old-school and hired Readex Market Research to conduct an independent "On Target" study of the effectiveness of all full-page and spread ads in our January issue.

And it's FREE.

All you have to do is place an ad at your regular rate in the January issue and you'll get an amazing report back detailing how customers (superintendents in particular) felt about your ad's visual appeal, ability to deliver information, clarity, etc. You'll also see the basics of how other advertisers' ads performed and get dozens of verbatim comments from customers regarding your ad.

Did I mention you get this for FREE?

We're also doing this type of study in Lawn & Landscape and several of our other magazines in different markets, so you can get feedback on all of your creative targeted at different segments.

And, by the way, it's FREE.

Got a question about the Readex On Target study in the January issue of GCI. Call me or your rep right now. Don't miss a chance to find out what customers really think of your ads.